The entire global healthcare industry has observed an increasing shift of healthcare services towards e-health services, which has now made it easier for patients to get access to healthcare services without having to physically visit a healthcare centre. This helps decrease the pressure on an already overburdened healthcare system while making it convenient for a patient.
Telemedicine is now becoming an integral part of the global healthcare system. Telemedicine makes use of multimedia devices and advanced telecommunication technology to provide efficient healthcare services to all. A major advantage of using telemedicine is its wide reach. It breaks across geographical barriers and easily makes its way into remote areas. Telemedicine helps bridge the gap between the shortages of healthcare staff.
E-healthcare makes use of electronic processes and latest technologies in communication to provide quality services to patients across global locations. Medical devices now have integrated connectivity options that allow for remote monitoring of health related data. The growth of wireless solutions and development of mobile technology have fueled the demand for personal healthcare applications and services. Market growth is widely influenced by the commitment from healthcare technology providers, healthcare providers and insurance agencies. In the future, healthcare organizations would need to set in place specific policies and encourage complete transparency.
The global e-healthcare market is expected to reach the figure of 52 Billion dollars by 2017. The growth in the e-healthcare segment is a direct result of the increasing influence of internet and the increased demand for prescription medicine. In order for a medical market to reach its full potential, e-healthcare service providers would need to continue adhering to ethical business practices and regulatory standards that have been set in place for the safe delivery of prescription drugs to patients. The advantage of e-pharmacy is that patients would find it easier to order their medicine and they need not physically go to a pharmacy store in order to purchase their medication.
Telemedicine is expected to grow at approximately 20% annually between the years 2010 to 2015. An estimated of over 2 million patients opted for medical monitoring from the convenience of their homes at the end of 2011. A future estimate suggests that the healthcare market utilizing mobile monitoring would provide an annual growth of 18% till the year 2016.
Telemonitoring systems may cross the $1 billion mark by 2015. It allows for diagnosis that could take place round-the-clock. This is helpful especially for those patients suffering from chronic health conditions such as asthma, heart disease and diabetes.
E-healthcare is a technology driven process and provides the means for effective healthcare strategies. Most marketers fail to exploit its full potential due to the hesitation they show when it comes to adopting wireless solutions. Lack of an incentive structure and probably lack of funding could be factors that may discourage the use of telemonitoring systems. However, factors such as cost effectiveness in the long run as well as extensive tracking make it the most favored option for the future.